SNET GUERILLA: QR CODE Marketing Approach for SNET

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CLEMENT
Project Owner

SNET GUERILLA: QR CODE Marketing Approach for SNET

Funding Requested

$12,500 USD

Expert Review
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Community
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Overview

We bring an unconventional approach to SingularityNet marketing. Our initiative involves the creation of cryptic puzzles and QR code scavenger hunts that lead participants to hidden locations or online resources related to SingularityNET. These challenges serve as interactive gateways into the world of SingularityNET, inviting participants to embark on a journey of discovery and exploration. Each puzzle and QR code leads participants to hidden locations or online resources related to SNET, encouraging them to unravel the mysteries of artificial intelligence and digital innovation, offering rewards to challenge winners and fostering a vibrant and active community around the SNET platform.

Proposal Description

Company Name (if applicable)

NEXUS TECKH

How our project will contribute to the growth of the decentralized AI platform

The SNET GUERILLA initiative boosts SNET's growth by engaging users through cryptic puzzles and QR hunts. It ignites curiosity, introducing participants to platform features and benefits while fostering loyalty. By offering rewards, we incentivize participation, expanding the user base and driving social sharing, amplifying SNET's reach. With this, we drive SNET's visibility, engagement, and user acquisition efforts, driving growth & fostering a vibrant and active community around the platform.

Measurable Goals

Yes

Describe your goals and related awards

  1. Assessing user engagement by tracking metrics such as the number of participants in cryptic puzzles & QR code hunts, as well as the duration of their participation to assess the effectiveness of the initiative in maintaining interest & motivation.

  2. Assessing social sharing by monitoring engagements on social media platforms related to our initiative to gauge organic reach & virality.

  3. Evaluation of participants retention post-challenge completion by tracking their continued engagement with the SNET platform & its features.
  4. Measuring the increase in brand mentions, searches, and online discussions related to SNET following the launch of this initiative to quantify its impact on brand visibility.

  5. Assessing the percentage of participants who convert into active users of SNET services or engage in platform activities beyond the challenges.

  6. Feedback from participants through surveys to understand their satisfaction levels & identify areas for improvement in future iterations of this initiative

Project details

The SingularityNET Guerilla Initiative Project (SNET GUERILLA) is a dynamic and innovative marketing campaign aimed at engaging, captivating, and expanding the user base of the SingularityNET AI platform. This project takes a creative and unconventional approach to promotion, leveraging guerrilla marketing tactics to generate buzz, spark curiosity, and drive participation among potential users.

At the heart of the SNET GUERILLA initiative are cryptic puzzles and QR code scavenger hunts strategically placed in urban environments, online spaces, and virtual communities. These challenges serve as interactive gateways into the world of SingularityNET, inviting participants to embark on a journey of discovery and exploration. Each puzzle and QR code leads participants to hidden locations or online resources related to SingularityNET, encouraging them to unravel the mysteries of artificial intelligence and digital innovation.

The SNET GUERILLA initiative is designed to appeal to a diverse audience, from tech enthusiasts and gamers to artists and entrepreneurs. By blending elements of mystery, adventure, and technology, it offers an engaging and immersive experience that transcends traditional marketing methods. Participants are not only entertained but also educated about the capabilities, benefits, and potential applications of SingularityNET's AI services.

In addition to the thrill of solving puzzles and uncovering hidden clues, participants are incentivized to complete the challenges through the promise of rewards and prizes. These rewards may include exclusive access to SingularityNET features, merchandise, or even cryptocurrency tokens, adding an element of excitement and competition to the initiative.

The impact of the SNET GUERILLA initiative extends beyond individual participants, as it fosters social sharing, word-of-mouth referrals, and community engagement. Participants are encouraged to share their experiences, challenges, and successes on social media platforms, further amplifying the reach and visibility of SingularityNET.

As the SNET GUERILLA initiative unfolds, it creates a ripple effect of curiosity and excitement, drawing in new users, fostering brand loyalty, and reinforcing SingularityNET's position as a leader in the AI revolution. Through its unconventional approach to marketing, the initiative not only promotes the platform but also fosters a sense of community, exploration, and empowerment among participants, driving growth and innovation in the ever-expanding world of artificial intelligence.

 

TARGET AUDIENCE 

The target audience for the SNET GUERILLA initiative encompasses a diverse range of individuals who are tech-savvy, curious, and open to exploring new experiences. This includes:

  1. Tech Enthusiasts: Individuals with a keen interest in technology, artificial intelligence, and innovation who are eager to engage with cutting-edge platforms like SingularityNET.

  2. Gamers and Puzzle Enthusiasts: People who enjoy solving puzzles, participating in scavenger hunts, and engaging in immersive gaming experiences.

  3. Digital Creators: Artists, musicians, writers, and content creators who are interested in exploring the potential applications of AI in their creative endeavors.

  4. Entrepreneurs and Innovators: Visionaries and forward-thinkers who are passionate about leveraging technology to drive positive change and disrupt traditional industries.

  5. Students and Researchers: Academics, students, and professionals in fields such as computer science, engineering, and data science who are interested in exploring AI technologies and their real-world applications.

  6. Community Builders: Individuals who are actively involved in online communities, forums, and social media platforms and are influential in spreading awareness and driving engagement.

  7. Early Adopters: Individuals who are always on the lookout for the next big thing in technology and are eager to be early adopters of new platforms and innovations.

By targeting this diverse audience, the SNET GUERILLA initiative aims to engage a broad spectrum of individuals who share a common interest in technology, innovation, and the future of artificial intelligence.

 

Our team

Our team has diverse skill sets essential for the execution of the SNET GUERILLA initiative. Our team comprises of a Project Manager (currently executing a DFR3 funded marketing initiative), a marketing Specialist, a creative director/content creator, a technical lead, as well as a community Manager/analytics specialist -  all providing inputs to ensure the SNET GUERILLA initiative can be executed efficiently and successfully, driving engagement, participation, and growth for SingularityNET.

View Team

What we still need besides budget?

No

Existing resources we will leverage for this project

Yes

Description of existing resources

  1. We can Utilize social platforms to promote our initiative, share cryptic clues, and engage with participants. Leverage hashtags and tagging features to increase visibility and reach.

  2. We can use online QR code generators to create unique QR codes for scavenger hunt clues and challenge checkpoints. 
  3. We can integrate gamification elements into the SNET Guerilla Initiative using platforms like the Roblox. Create leaderboards, badges, and rewards to incentivize participation and engagement.

  4. We could also utilize collaboration tools like Trello, Asana, or Slack to facilitate communication and project management among team members. Coordinate tasks, share resources, and track our project's progress in real-time.
  5. We can partner with local businesses, community centers, and public spaces to host offline events, pop-up activations, and scavenger hunt checkpoints. 

Additional links

N/A

Additional videos

N/A

Proposal Video

Placeholder for Spotlight Day Pitch-presentations. Video's will be added by the DF team when available.

  • Total Milestones

    4

  • Total Budget

    $12,500 USD

  • Last Updated

    14 May 2024

Milestone 1 - Strategy Development

Description

This marks the initial phase of planning for the guerrilla marketing initiative. During this stage our team collaborates to formulate a comprehensive strategy that will guide the execution of this campaign. Our primary focus will be on defining clear objectives identifying our target audience crafting key messages selecting appropriate channels and outlining specific tactics to achieve our campaign's goals. Key activities in this phase will include: 1. Conducting market research to analyze market trends competitor strategies and audience demographics to inform our campaign planning. 2. Defining Campaign Objectives: This entails establishing measurable goals that align with SingularityNET's marketing objectives such as increasing brand awareness driving user engagement or expanding the user base. 3. Identifying Target Audience: This would involve segmenting the audience based on factors such as interests behaviors and demographics to tailor our messaging and tactics effectively. 4. Crafting Key Messaging: Rhis involves developing compelling and consistent messaging that communicates SingularityNET's value proposition and resonates with the target audience. 5. Selecting Channels and Tactics: We would also be determining the most appropriate communication channels to be utilized during our guerrilla marketing campaign.

Deliverables

Our milestone deliverable will be a comprehensive guerrilla marketing strategy document that serves as a roadmap for the entire campaign. This document will outline the following key components: 1. Campaign Objectives: This includes our clearly defined goals and KPIs to measure success. 2. Target Audience: This would show detailed profiles of our primary and secondary audience segments. 3. Messaging Framework: This will reflect our core messaging pillars and key talking points to guide communication during our marketing campaign. 4. Channel Strategy: This includes our communication channels both online and offline for reaching our target audience. 5. Risk Management: This will also reflect in this documentation our identified potential risks and mitigation strategies to address challenges during our campaign's execution.

Budget

$1,500 USD

Milestone 2 - Content Creation and Design

Description

This involves the development of creative assets and cryptic puzzles essential for our marketing campaign. This phase focuses on producing engaging and interactive content that captures the attention of the target audience and aligns with SingularityNET's branding and messaging. Key activities in this milestone will include: 1. Ideating and collaborating to generate ideas for cryptic puzzles and interactive challenges that will resonate with our target audience and reflect SingularityNET's brand identity. 2. Designing Cryptic Puzzles: This will include creating cryptic puzzles riddles and clues that challenge participants' problem-solving skills and encourage them to explore SingularityNET and it's offering (programs spin off etc.) 3. Developing QR Code Designs: This will involve designing visually appealing QR codes that blend seamlessly with our campaign's aesthetics and serve as gateways to hidden content online resources or challenge checkpoints. 4. Crafting Creative Assets: This will involve producing supplementary creative assets such as graphics illustrations videos or audio clips to enhance the overall experience and storytelling of our campaign. 5. Ensuring Brand Alignment: We are keen on ensuring that all our contents and creative assets maintain consistency with SingularityNET's branding guidelines including logo usage color schemes etc.

Deliverables

Our milestone deliverable will consist of completed cryptic puzzles QR code designs and other creative assets that are ready for deployment as part of our guerrilla marketing campaign. These assets will be aligned with SingularityNET's branding and messaging and will include the following: 1. Cryptic Puzzles: This will include fully developed puzzles riddles and challenges that are engaging intriguing and aligned with our campaign's objectives. 2. QR Code Designs: This will include visually appealing QR codes that seamlessly integrate with our campaign's visuals and lead participants to relevant online content or challenge checkpoints. 3. Creative Assets: This encompasses supplementary creative assets such as graphics illustrations videos or audio clips that enhance the overall storytelling and immersion of our campaign.

Budget

$4,500 USD

Milestone 3 - Implementation

Description

This marks the official launch of our guerrilla marketing campaign where all planned activities and tactics are set into motion. This phase will involve the deployment of cryptic puzzles QR code scavenger hunts and offline activations in targeted locations to engage the audience and drive participation. Our goal is to create buzz generate excitement and kickstart the interactive elements of our campaign. Key activities in this milestone will include: 1. Deploying Cryptic Puzzles: which will include distributing cryptic puzzles riddles or challenges through various channels such as social media email or physical flyers to reach the target audience and initiate their participation. 2. Launching QR Code Scavenger Hunts: Where we will be placing QR codes strategically in public spaces online platforms or digital assets leading participants to hidden content challenge checkpoints or other assets related to SingularityNET. 3. Activating Offline Events: We will also be organizing and hosting offline events pop-up activations and marketing stunts in targeted locations such as urban hubs college campuses or tech conferences to engage the local community and drive SNET brand awareness. 4. Promotion and Amplification: We are also keen on amplifying our campaign through social media promotion influencer partnerships and word-of-mouth marketing to maximize reach encourage participation and generate excitement among target audience.

Deliverables

The milestone deliverable is basically the successful launch of our guerrilla marketing campaign including the deployment of cryptic puzzles QR code scavenger hunts and offline activations in targeted locations. This will include: 1. Distribution of Cryptic Puzzles: This involves launching and promoting our cryptic puzzles through digital and offline channels to initiate participant engagement. 2. Placement of QR Codes: This will involve strategically placing our QR codes in public spaces online platforms and digital assets to guide participants to hidden content or challenge checkpoints. 3. Activation of Offline Events: This will involve the hosting and executing of offline events pop-up activations and marketing stunts to engage the local community and drive SNET brand awareness.

Budget

$5,500 USD

Milestone 4 - Evaluation

Description

This involves assessing the performance of our guerilla marketing campaign identifying opportunities for improvement and maximizing the impact of our campaign on SingularityNet's marketing objectives. This phase will focus on analyzing our campaign metrics gathering user feedback and deriving actionable insights to optimize future iterations of our initiative.

Deliverables

Our milestone deliverable will be a comprehensive evaluation report that includes: 1. Analysis of Campaign Performance Metrics: This would include summarized findings and insights from the analysis of our campaign's performance metrics including participant engagement completion rates social media reach and website traffic. 2. User Feedback Summary: we would synthesize user feedbacks collected through our surveys polls and direct communication channels highlighting key themes sentiments and suggestions for improvement. 3. Recommendations for Optimization: We would also be providing actionable recommendations and strategies for optimizing future iterations of our guerrilla marketing initiative based on the insights gained from our evaluation processes.

Budget

$1,000 USD

Join the Discussion (2)

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2 Comments
  • 0
    commentator-avatar
    IlumNguyen
    May 17, 2024 | 3:07 PM

    I believe that providing specific metrics and evaluation methods to measure success and gather feedback from participants will be crucial for assessing the initiative's impact and making necessary adjustments. [Also hope that you could provide us with some feedback on the proposal to help us improve it further. Thank you very much. https://deepfunding.ai/proposal/play-quizz-explore-singularity-ecosystem/]

  • 0
    commentator-avatar
    Cardano4Seniors
    May 9, 2024 | 2:08 AM

    This seems similar to an initiative in the Snet Ambassadors program. However from my reading of the rules of DeepFunding and the parameters of the Marketing pool this proposal does not seem to fit. Could you please explain how this proposal fits. Thanks.

Reviews & Rating

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5 ratings
  • 0
    user-icon
    BlackCoffee
    May 12, 2024 | 2:28 PM

    Overall

    4

    • Feasibility 4
    • Viability 4
    • Desirabilty 3
    • Usefulness 4
    What is the time factor?

    The sustainability (viability) of this proposal is there. Because there are 2 reasons to prove it: (1) The team is building its own community, by sharing via social networks; (2) The proposal has development potential not only limited to the current area but can reach neighboring areas. I think this is a great advantage to continue to attract the community and maintain viability. Hopefully the team will continue to maintain and develop this proposal.
    In addition, I would like to comment on determining the timing and duration of each milestone. The team presented the details well, but in terms of time factor it would have been better to fill in the full details. There is still time to gradually improve this proposal.

  • 0
    user-icon
    TrucTrixie
    May 10, 2024 | 11:16 AM

    Overall

    4

    • Feasibility 4
    • Viability 3
    • Desirabilty 4
    • Usefulness 4
    Strengthen promotion & transmission of information

    Overall the proposal is good, it speaks to the author's enthusiasm and contains clear usefulness when applied to the community. It is difficult to have any other opinion to contribute other than applauding the team for a proposal that brings specific benefits and contributes to the growth of the SNET ecosystem that the team is working on. I just want to make a small comment that promotion and advertising need to be promoted more to bring complete information to the community about this product. SNET GUERILLA will then be better known and more involved in the community.

  • 0
    user-icon
    Max1524
    May 9, 2024 | 10:44 AM

    Overall

    5

    • Feasibility 5
    • Viability 4
    • Desirabilty 4
    • Usefulness 5
    Good overview, additional completion time

    The proposal is directly related to SNET and it has clearly had a positive impact on this ecosystem. I hope there are more and more good proposals for such an ecosystem. The exploratory proposition seems to appeal to many people who love technology and want to learn knowledge in a fun way.
    The funding request amount of $12,500 is appropriate to carry out the work of the 4 milestones. These main tasks are described in an easy-to-understand and friendly way for readers, including first-time readers. Even its products are user-friendly. It would be good if I knew more about the contracted time for all milestones (completion deadlines).

  • 0
    user-icon
    mivh1892
    May 8, 2024 | 11:05 AM

    Overall

    4

    • Feasibility 4
    • Viability 4
    • Desirabilty 4
    • Usefulness 4
    Project to Engage Users and Promote SingularityNET

    Overall:

    The SNET GUERILLA Initiative project is a creative and promising project that has the potential to attract new users, boost community engagement, and raise awareness of the SingularityNET community. However, the project needs to ensure that the puzzles and clues are appropriate for the target audience and not too difficult to solve, and to provide full support to participants and answer their questions promptly.

    Feasibility:

    • High feasibility: The project uses creative and unique guerrilla marketing methods, including brain teasers and QR code hunts, to attract users and introduce them to SingularityNET.
    • Low resource requirements: The project can be implemented on a tight budget, utilizing free social media platforms, QR code generation tools, and gamification platforms.

    Sustainability:

    • High potential for expansion: The project can be expanded to new geographic areas and target different audiences to increase reach and impact.
    • Engaged community: The project fosters community engagement and encourages participants to share their experiences on social media, helping to maintain interest and attract new users.

    Desirability:

    • Unique and engaging: The project uses creative and engaging marketing methods to capture attention and pique the curiosity of participants.
    • Opportunity to win prizes: The project offers prizes and rewards to encourage participation and foster competition.
    • Opportunity to learn: The project provides participants with the opportunity to learn about the capabilities, benefits, and potential applications of SingularityNET.

    Usefulness:

    • Introducing SingularityNET: The project introduces SingularityNET to a wide audience and attracts potential users.
    • Boosting community engagement: The project promotes community engagement and encourages sharing and discussion about SingularityNET.
    • Increasing brand awareness: The project raises brand awareness for SingularityNET and strengthens its position in the artificial intelligence field.
    • Attracting new users: The project attracts new users to the SingularityNET platform and drives growth.

    Distribution Recommendations:

    • Consider partnering with content creators and influencers to increase the project's reach and impact.
    • Leverage new technologies such as virtual reality and augmented reality to create more engaging experiences for participants.
    • Develop a brand ambassador program to encourage active participants to share their experiences and promote SingularityNET.

  • 0
    user-icon
    Joseph Gastoni
    May 7, 2024 | 8:47 AM

    Overall

    4

    • Feasibility 4
    • Viability 3
    • Desirabilty 4
    • Usefulness 4
    SNET Guerilla Initiative has a creative concept

    SNET Guerilla Initiative has a creative concept, but careful planning and execution are necessary to achieve sustained engagement and brand awareness.

    Feasibility:

    • Moderate: The project requires creativity for puzzle design and logistics for scavenger hunt locations.
    • Technical expertise is needed for QR code generation and integration with potential online resources.

    Viability:

    • Moderate: Success depends on the virality of puzzles and the appeal of rewards to a broad audience.
    • Maintaining engagement and motivation throughout the challenges is crucial.

    Desirability:

    • High: The gamified approach with puzzles and scavenger hunts can be appealing to a specific audience.
    • The potential to learn about AI and SingularityNet through an interactive experience can be attractive.

    Usefulness:

    • Moderate: The project can raise awareness about SingularityNet and its services in a creative way.
    • The gamified approach might encourage exploration and learning, but the depth of knowledge transfer may be limited.

    Besides, the project should consider:

    • The target audience needs to be clearly defined to tailor puzzles and challenges accordingly.
    • A well-defined plan for social media promotion and community engagement is important.

    Here are some strengths of this project:

    • Unique and unconventional approach to marketing SingularityNet.
    • Gamified experience with puzzles and scavenger hunts can be engaging for a specific audience.
    • Potential to reach a broad audience through diverse target groups.

    Here are some challenges to address:

    • Designing puzzles with the right level of difficulty to maintain interest without frustration.
    • Ensuring a wide reach for the puzzles and scavenger hunts to attract a large enough audience.
    • Measuring the effectiveness of the campaign in terms of user acquisition and brand awareness.

    By addressing these challenges and focusing on well-designed puzzles with clear ties to SingularityNet's functionalities, the SNET Guerilla Initiative can be a successful tool for generating interest and driving user acquisition. Tracking and measuring engagement metrics will be important to assess the impact of the campaign and identify areas for improvement.

Summary

Overall Community

4.2

from 5 reviews
  • 5
    1
  • 4
    4
  • 3
    0
  • 2
    0
  • 1
    0

Feasibility

4.2

from 5 reviews

Viability

3.6

from 5 reviews

Desirabilty

3.8

from 5 reviews

Usefulness

4.2

from 5 reviews