Ai dynamic pricing and automated marketing

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Richard Oyeleke
Project Owner

Ai dynamic pricing and automated marketing

Expert Rating

n/a
  • Proposal for BGI Nexus 1
  • Funding Request $10,000 USD
  • Funding Pools Beneficial AI Solutions
  • Total 2 Milestones

Overview

RunwayLogic is an AI-powered SaaS platform that helps emerging fashion brands optimize pricing and automate marketing for maximum profitability. By leveraging machine learning, RunwayLogic enables real-time dynamic pricing, ensuring brands stay competitive while maximizing revenue. Our automated marketing tools analyze consumer behavior, targeting the right audience with precision. Designed for independent designers, boutique stores, and growing brands, RunwayLogic simplifies fashion e-commerce, driving smarter decisions and increased sales with minimal effort.

Proposal Description

How Our Project Will Contribute To The Growth Of The Decentralized AI Platform

RunwayLogic supports BGI’s mission by showcasing AI’s impact in real-world industries. Using machine learning for dynamic pricing and automated marketing, it advances AI-driven decision-making. While not directly focused on AGI, it promotes AI adoption and scalability. If integrated with SingularityNET’s decentralized AI, it could further align with BGI’s goal of fostering AI innovation. Funding RunwayLogic helps expand AI’s role in business, driving efficiency and automation.

Our Team

Our Team

The RunwayLogic project will be executed by our in-house team, collaborating with AI and machine learning experts. Once approved, we will leverage strategic partnerships to enhance development. Our team includes an AI/ML Engineer, Backend Developer, Two Frontend Developers, and a UI/UX Designer—all with expertise in AI integration, automation, and user experience. With strong internal skills and external support, we are fully equipped to execute this project.

AI services (New or Existing)

AI-Powered Dynamic Pricing & Marketing Automation

Type

New AI service

Purpose

This AI service analyzes market trends competitor pricing and consumer behavior to optimize real-time pricing and automate ad targeting. It helps fashion brands maximize revenue by dynamically adjusting prices and enhancing marketing efficiency.

AI inputs

Real-time market data Competitor pricing trends Consumer engagement & purchase behavior Seasonal demand fluctuations

AI outputs

AI-generated optimal pricing strategies Automated ad targeting & campaign adjustments Real-time insights & pricing recommendations Increased sales and marketing ROI for brands

Company Name (if applicable)

RunwayLogic

The core problem we are aiming to solve

Fashion brands struggle with inefficient pricing strategies and high marketing costs, leading to lost revenue and poor customer targeting. Traditional pricing models fail to adapt to market demand, while marketing efforts often lack personalization. RunwayLogic solves this by leveraging AI-driven dynamic pricing and automated marketing, ensuring brands optimize prices in real-time and reach the right audience effectively, increasing profitability and efficiency.

Our specific solution to this problem

RunwayLogic is an AI-powered SaaS platform that optimizes pricing and marketing for fashion brands. Our dynamic pricing engine analyzes real-time market trends, competitor pricing, and customer behavior to set optimal prices. Simultaneously, our AI-driven marketing automation generates targeted campaigns, improving audience reach and engagement. This ensures brands maximize revenue, reduce wasted ad spend, and enhance profitability with minimal manual effort.

Project details

RunwayLogic: Transforming Fashion E-Commerce with AI

The Problem

The fashion industry is highly competitive, yet many brands struggle with two critical challenges: inefficient pricing strategies and ineffective marketing efforts. Traditional pricing models are static, failing to adapt to real-time demand, competitor trends, and consumer behavior. As a result, brands either underprice products—losing potential revenue—or overprice them, driving away customers.

Marketing is another major hurdle. Fashion brands spend thousands of dollars on ads without proper targeting, leading to wasted budgets and low ROI. Many businesses rely on manual segmentation, outdated strategies, and trial-and-error marketing rather than data-driven decision-making.

Without real-time insights, brands operate blindly, missing opportunities to optimize their pricing and advertising strategies. This results in lost revenue, high customer acquisition costs, and inefficient business operations.


Why This Problem Needs to Be Solved

For fashion brands to stay competitive, they need dynamic, intelligent solutions that adapt to ever-changing market conditions. The industry is moving towards AI-driven automation, and businesses that fail to embrace this transformation risk falling behind.

Maximizing Revenue – Brands must optimize pricing in real time to capture the highest possible profit on each sale.
Reducing Wasted Ad Spend – Smarter, AI-powered marketing ensures brands reach the right audience at the right time, improving ad efficiency.
Enhancing Customer Experience – Competitive, fair pricing and targeted marketing result in better engagement and higher customer satisfaction.
Scaling Effectively – With automation, fashion brands can grow without increasing operational complexity or costs.

Fashion e-commerce is projected to reach $1.2 trillion by 2025, making it more critical than ever for brands to leverage AI-powered tools to gain a competitive edge.


How RunwayLogic Solves This Problem

RunwayLogic is an AI-driven SaaS platform that integrates dynamic pricing optimization and AI-powered marketing automation to help fashion brands increase revenue, cut costs, and scale effortlessly.

1. AI-Powered Dynamic Pricing

RunwayLogic automatically adjusts prices based on:
Market demand – Identifies trends and optimizes pricing accordingly.
Competitor analysis – Ensures prices stay competitive without undervaluing products.
Consumer behavior – Uses AI insights to predict willingness to pay.
Stock levels – Adjusts prices dynamically to maximize profit.

Example: If a sneaker is trending, RunwayLogic raises the price slightly to capture peak demand. If sales slow down, the system lowers the price strategically to maintain volume.

2. AI-Driven Marketing Automation

RunwayLogic helps brands run high-ROI ad campaigns by:
Generating AI-crafted ad copy and visuals.
Targeting the right audience based on real-time data.
Optimizing ad spend to reduce waste and maximize conversions.

Example: Instead of manually testing ads, RunwayLogic automatically selects the best-performing creatives, ensuring brands reach high-value customers at the lowest possible cost.


Impact on Fashion Brands & Consumers

Fashion Brands – Increase revenue, reduce ad spend, and grow efficiently.
Consumers – Get fair, competitive prices and more relevant product recommendations.
The Industry – A more data-driven, efficient fashion e-commerce landscape.

With RunwayLogic, fashion brands can finally leverage AI to make smarter pricing and marketing decisions, ensuring higher profitability and long-term success

Existing resources

Existing Resources for RunwayLogic

RunwayLogic is backed by AI, machine learning, and full-stack development expertise, ensuring a strong foundation for execution.

  • AI & ML Capabilities – Our models analyze market trends, competitor pricing, and consumer behavior to optimize pricing and marketing automation.
  • Software & Infrastructure – Built with React, Node.js, and Python, leveraging cloud-based architecture for real-time updates and seamless ad integration.
  • Business & Market Research – Extensive research and industry collaborations help refine our AI models for fashion e-commerce.
  • Expert Team – AI engineers, full-stack developers, and marketing strategists ensure RunwayLogic’s scalability and effectiveness.

 

Links and references

https://runwaylogic-landing.netlify.app/

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Proposal Video

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  • Total Milestones

    2

  • Total Budget

    $10,000 USD

  • Last Updated

    24 Feb 2025

Milestone 1 - AI Dynamic Pricing Module

Description

Develop and implement the core machine learning-based dynamic pricing engine. This module will analyze market trends competitor pricing and consumer behavior to recommend optimal pricing strategies in real time.

Deliverables

Research and integrate AI pricing models tailored for fashion brands. Train and test machine learning algorithms for real-time price adjustments. Develop an API for seamless integration with e-commerce platforms. Conduct internal testing and deploy a beta version.

Budget

$5,000 USD

Success Criterion

AI pricing engine successfully deployed and tested. Achieves at least 85% accuracy in price optimization tests. Early user feedback confirms improved pricing efficiency.

Milestone 2 - AI Marketing System

Description

Create an AI-driven marketing automation tool that generates targeted campaigns based on consumer insights engagement data and purchasing behavior.

Deliverables

Develop an AI content generator for ad copies email marketing and social media. Build an AI-driven audience segmentation system. Implement automated ad placement and optimization. Launch a pilot campaign with test brands.

Budget

$5,000 USD

Success Criterion

AI-generated marketing campaigns improve engagement rates by 30%. System correctly identifies and segments target audiences with 90% accuracy. Positive feedback from test brands

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